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Thursday 2nd April 2015 - 11:26 am
Comments Off on What we’re spending – and buying – on-line

What we’re spending – and buying – on-line

by Alan Thornhill

On-line sales grew strongly in February, according to a new study.

The National Australia Bank reported trend growth of 1.7 per cent on this indicator that month, taking these sales to a level 8.7 per cent higher than that seen 12 months earlier.

These figures are well above those for traditional sales, on Bureau of Statistics estimates.

The Bureau has reported that traditional retail sales rose by just 0.1 per cent in January and 3.7 per cent over the year.

The Bank estimated that Australians spent $16.7 billion in their online shopping in the 12 months to the end of February 2015.

That was equal to a 6.9 per cent slice of spending at traditional stores, in that time.

The bank said it had excluded cafés, restaurants and takeaway food stores from its figures, to create a like-for-like comparison.

It said all categories except Daily Deals and Personal Goods had recorded growth in February.

Although Electronic Games and Toys still represent a small share of spend, growth in this segment continued to outpace other categories.

However this category, along with Department and Variety Stores, and Media had recorded a slower growth than January.

Groceries and Homewares saw higher monthly growth compared to January.

Fashion saw much more subdued growth.

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