by Alan Thornhill
Australia’s big four banks did relatively well, in the global economic crisis, but they still have some ground to make up with their small business customers.
A new survey shows Australia’s small business owners have a distinct preference for the nation’s smaller banks.
The survey, conducted by the widely respected Roy Morgan organisation, revealed that the big four banks could only register a combined 64.8 per cent satisfaction rating among their small business clients.
The public, at large, was happier, giving the big banks a 73.2 per cent approval rating.
Of course, the past 12 months, dominated by the global economic crisis, has been a particularly trying time for the nation’s banks, both big and small.
The Saint George bank, though, managed to chalk up a 72.3 per cent approval rating among its small business customers.
Norman Morris, the industry communications director at Roy Morgan, said Australia’s banks, generally, have failed to keep up with the more complex demands of their small business customers.
That matters. Mr Morris said the average small business client is worth roughly twice as much to his or her bank than other clients, because they take more bank products, including loans.
But your correspondent, a former banker, well remembers the agony bank managers go through, wondering whether their small business customers will survive, or go under.
Alan Thornhill is a parliamentary press gallery journalist.
Private Briefing is updated daily with Australian personal finance news, analysis, and commentary.
Wednesday December 11
Holden has announced it will stop producing vehicles in Australia in 2017. Toyota likely to follow suit
The Dow Jones index fell 53 points to 15,973
Acting PM Warren Truss writes to Mike Devereux seeking “a clear statement” on Holden’s future
The Federal Treasurer, Joe Hockey, says the Mid-Year Economic and Fiscal Outlook will be released next Tuesday, at the National Press Club.
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|Cwlth Bank Fpo||74.500||-0.760||-1.01%|
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